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Representation in Ireland
News article19 June 2024Representation in Ireland11 min read

Over €32 million in grants announced under Fáilte Ireland’s EU Just Transition Regenerative Tourism and Placemaking Scheme

Over €32 million in investment grants has just been announced under Fáilte Ireland’s EU Just Transition Regenerative Tourism and Placemaking Scheme.

Image showing 3 people walking through bogland with text: EU Just Transition Fund announcement - First projects approved under Fáilte Ireland's Regenerative Tourism and Placemaking Scheme
  • 22 projects to receive €27.1 million investment grant-aid in first round of investment approval*. 
  • Bord na Móna to develop up to 79 km* of trails across the region, subject to planning consents and funding approval.
  • 85 tourism businesses will participate in a €5.5 million Digital Transformation Programme.
  • Funding scheme for Private and Community SMEs to close for expressions of interest on 30 June 2024. 

Fáilte Ireland today announced the first round of approved investment grants for projects under the EU Just Transition Fund which are being delivered as part of its Regenerative Tourism and Placemaking Scheme 2023-2026, co-funded by the Government of Ireland and the EU.

22 projects (listed below) have been approved for €27.1 million investment under the scheme which include walking and cycling trails on former industrial peatland, and investment in Local Authority and State Agency tourism and visitor experience projects. Further projects that are still in the evaluation pipeline are expected to be announced in the coming weeks and months. Projects span three development categories, including feasibility and masterplans; product design and planning; and delivery and construction.

Fáilte Ireland is also announcing the inclusion of up to 85 tourism enterprises in its EU Just Transition Digital Transformation Programme which is valued at up to €5.5 million. A funding scheme for Private and Community SMEs to provide new and enhanced visitor experiences and low-carbon tourist accommodation remains open for applications until 30 June 2024, and announcements will be made on these awards later in the year.

Following the announcement of the first projects, Minister for Tourism, Culture, Arts, Gaeltacht, Sport and Media Catherine Martin TD, said:

“I am pleased to see the first announcement of investment in projects by Fáilte Ireland under the EU Just Transition Regenerative Tourism and Placemaking Scheme. These projects mark the first steps in the regenerative tourism development journey in the Midlands, and we are pleased to work with our colleagues in the Department of Environment, Climate and Communications to deliver on government climate action goals through the EU Just Transition Fund. The projects funded support our move as a nation towards a low-carbon economy, in line with the Programme for Government commitment for the development of a Sustainable Tourism Policy, which will support sustainable economic development and job creation. We’re already seeing a significant impact in the Midlands as all counties within the region have been represented across these approved investments in projects, with more to come.”

Minister for the Environment, Climate and Communications Eamon Ryan TD said: 

“Today marks a significant milestone in the green transition as Fáilte Ireland announces the first projects under the EU Just Transition Fund Regenerative Tourism and Placemaking Scheme targeted at the Midlands Region. This initiative, co-funded by the Government and the European Union not only provides new employment and economic opportunities for communities and businesses in the Midlands but also helps protect biodiversity, supporting a greener, more sustainable, and low-carbon future. I look forward to the delivery of these projects and to their positive impact on the Midlands Region."

Head of the European Commission Representation in Ireland, Barbara Nolan, added:

“Ireland can be at the forefront of the EU’s efforts to diversify its economy towards greener and more progressive industries, helping to achieve the EU’s Green Deal goals. One of the objectives of the EU’s Just Transition Fund is to support Ireland’s Midlands to further develop the potential of the local economy. Investing in sustainable tourism will not only generate local jobs but is also a step further in positioning the Midlands as an attractive tourist destination in the heart of Ireland.”

CEO of Fáilte Ireland, Paul Kelly said:   

“Today, we are pleased to announce our initial investment grants for projects under our Regenerative Tourism and Placemaking scheme, which is just the beginning of our EU Just Transition journey for Ireland’s Midlands.

These transformative projects, spanning the entire region, will create more reasons for domestic and international tourists to visit Ireland’s Hidden Heartlands and Ireland’s Ancient East, generating new opportunities for employment, empowering local businesses, and enhancing local communities, while strengthening the appeal of the Midlands as a tourist destination for generations to come. With further investment in projects to be announced over the coming months, this is a very exciting time for the Midlands.

We look forward to further collaboration with local tourism businesses and communities, the Eastern and Midland Regional Authority (EMRA), Bord na Móna, Local Authorities, and our strategic partners including the Office of Public Works, the Department of Housing, Local Government, and Heritage, Waterways Ireland, and Coillte to deliver these projects and more under this scheme across the next two years."

Acting Director of the Eastern and Midland Regional Assembly (EMRA) Clare Bannon said: 

“EMRA, as the Managing Authority of the EU Just Transition Fund programme, welcomes the announcement of this group of projects that underline the significant opportunities arising from investment in tourism for bolstering placemaking through enhanced amenities and capacity building. Tourism plays a pivotal role in diversifying income streams and enhancing employment prospects that are intricately tied to our local assets. By investing in tourism, we not only open doors to increased recreational activities but also contribute to the preservation of environmental quality, fostering sustainable growth and prosperity for our community.”

Trail Development Scheme

As a beneficiary of the Trail Development element of the Scheme, Bord na Móna has been awarded €3.6 million towards the creation of up to 79km* of new walking and cycling trails, across suitable parts of the Bord na Móna landbank in the following areas:

  • Longford - between Lanesborough and Cloondara, 
  • Roscommon - between Termonbarry and Roosky, 
  • Westmeath – between Athlone and Ballinahown, 
  • Offaly East – between Grand Canal Greenway and Mount Lucas
  • Offaly West – around Clonmacnoise, Ballinahown and Lough Boora
  • Tipperary - between Littleton/Lough Doire Bhuile

The trail development network focuses on developing and repurposing former industrial peatlands to support a network of universally accessible cyclable and walkable trails that will add to, and connect with, existing trails. The ambition for this connected trail network will be to firmly establish the Midlands as a compelling destination for outdoor activities, supporting the creation of new jobs in ancillary and related activities, connecting back into towns and villages. Following the successful completion of the planning process for these trails, Bord na Móna will apply for funding for their construction.

Welcoming the announcement, Head of Land & Habitats at Bord na Móna, Ger Breen said:

“Bord na Móna is pleased to be a beneficiary of Fáilte Ireland’s Regenerative Tourism and Placemaking Scheme. The sites selected for these trails will deliver benefits for the wider community through developing new trails across the Bord na Móna landbank as well as connecting up existing trails as part of the trail development network. This will give the local community as well as visitors better connectivity between the trails and the surrounding towns, villages, visitor experiences and future developments. We look forward to working with our partners in Fáilte Ireland, and the Local Authorities in Offaly, Longford, Roscommon, Westmeath and Tipperary in delivering these trails.” 


Local Authority and State Agency Schemes

Working closely with the 8 Local Authorities and state agencies including the OPW, the Department of Housing, Local Government and Housing, Waterways Ireland and Coillte, Fáilte Ireland has approved investment for €23.5million to deliver improved tourism infrastructure, facilities and visitor experiences, including those that can be leveraged by the private and community sectors. 

The projects focus on the areas of Visitor Experience Improvement, Digital Transformation, Digital User Experience, Accessibility and Sustainability and Regenerative Tourism.   

The first projects approved for investment under this Scheme are below, with further projects expected to be announced in the coming weeks:

Project and LocationProject DescriptionLead OrganisationFunding Amount

Kildare: Emily Square Urban Renewal


Redevelopment and regeneration of Emily Square at the heart of Athy TownKildare County Council€2,735,425

Kildare: Donadea Forest Park


Creation of a visitor masterplan for the Forest ParkCoillte€67,650

Laois: Rock of Dunamase


Delivery of enhancements to the visitor experience at the Rock of Dunamase thorough delivery of carpark, facilities, and interpretationLaois County Council€1,796,592
Laois: Emo CourtOptions study for the development of Emo Court and EstateOffice of Public Works€187,500

Westmeath: Athlone Castle


Delivery of interpretation, facilities, and visitor journey enhancements throughout Athlone CastleWestmeath County Council€3,226,770

Westmeath: Athlone Town Centre


Detailed design and planning of Boardwalk and Outdoor Urban Swimming Pool in Athlone Town CentreWestmeath County Council€561,803

Westmeath: Belvedere House, Gardens and Park


Visitor experience masterplan development for Belvedere House, Gardens and ParkWestmeath County Council€187,500
Longford, Westmeath, and Kildare: Royal Canal GreenwayDelivery of the Royal Canal Greenway visitor experience development, including, Greenway animation and interpretationWaterways Ireland€487,500

Tipperary: Castle Street, Roscrea


Detailed design and planning for the regeneration of Castle StreetTipperary County Council€581,687

Tipperary: Carrick-on-Suir Riverside Regeneration


Feasibility, concept development and detailed design and planning to link the town centre with the riverside enhancing the visitor experience.Tipperary County Council€185,027
Tipperary: Roscrea CastleDelivery of interpretation upgrade and introduction of new exhibitions within Roscrea Castle, Damer House, Heritage Centre, and landscaping works to the castle courtyard and gardenOffice of Public Works€2,976,548
Galway: Battle of Aughrim Visitor CentreFeasibility, concept development and detailed design for the enhancement of the visitor experienceGalway County Council€103,200

Longford: Clondra to Termonbarry cycleway scheme


Feasibility to assess linking Clondra and Termonbarry through an off-road cyclepathLongford County Council€84,000

Longford: Clondra Village Enhancements


Delivery of enhancements to the public realm and outdoor visitor facilities in Clondra village and provide better connection with neighbouring Termonbarry through safer cycling and walking routes.Longford County Council€370,000

Longford: Lanesborough Amphitheatre


Detailed design and planning for the development of Lanesborough AmphitheatreLongford County Council€150,000

Longford:  Corlea Iron Age Roadway & Visitor Centre


Options study to improve the visitor experience at Corlea Visitor Centre including conservation and presentation options for the Iron Age RoadwayOffice of Public Works€262,500

Offaly: Shannonbridge Plaza and Shannon Callows Reserve Walkway


Detailed design and planning for a central plaza and walkwayOffaly County Council€218,275
Offaly: Shannonbridge MarinaExpansion of the capacity of the marina at Shannonbridge.Waterways Ireland€150,000

Offaly: Birr Destination Town Plus


Delivery of enhanced paving at William Street improving the linkages to the Castle Demesne and town centreOffaly County Council€188,183
Offaly: ClonmacnoiseRedevelopment of the visitor centre at Clonmacnoise, including refurbishment and extension to buildings enhance the experience for visitorsOffice of Public Works€7,800,000
Roscommon: Lough Key Forest ParkDetailed design and planning for increased capacity and range of activities to realise ambitious strategy and masterplan objectives for Lough Key Forest ParkCoillte in partnership with Roscommon County Council€1,185,712


Private and Community SME Scheme

The Regenerative Tourism and Placemaking Scheme also provides a significant fund of up to €17 million for projects that will be delivered by private and community SMEs and micro enterprises operating within the EU Just Transition Territory**. 

Over €5 million is being announced today as part of the Digital Transformation programme element of the scheme which will be shared by up to 85 tourism enterprises spread across all eight counties in the EU Just Transition Territory. This funding will enable these enterprises to participate in a two-year programme which will transform their digital presence and digital capabilities.

The closing date for Expressions of Interest for the Private and Community SME element of this scheme is Sunday 30 June 2024 at 12 noon. Funding for this scheme is limited and will be allocated on a first come, first served basis. A dedicated Tourism Activator, a new role that has been developed and funded as part of this EU Just Transition scheme, is in place in each county to support applicants to develop their applications. Applicants can find more information and complete an Expression of Interest at 

Today’s announcement adds to other schemes already funded under Fáilte Ireland’s EU Just Transition Regenerative Tourism and Placemaking Scheme, including the recently launched Tourism Learning Network Programme. This programme provides a broad range of capability building, peer networking and shared learning opportunities, both in person and online, including real life best practice case studies from Ireland and internationally, to a mix of 46 businesses across the region, some of whom are new to tourism. Over 60 business owners and their staff from these micro enterprises, as part of the programme’s first intake, are actively engaged in various learning pillars including: The Business of Tourism; Business for Growth; Access and Inclusion; Sustainability and Regenerative Tourism. There will be a further intake for the Tourism Learning Network Programme later in 2024, with Expressions of Interest re-opening in the Autumn. 


More information

Fáilte Ireland press release

EU Just Transition Fund 

EU Just Transition Fund in Ireland 


*All projects are subject to grant agreement, planning permission and funding availability 

**The EU Just Transition Fund geographic territory includes the following 8 counties: 

  • Longford 
  • Offaly 
  • Roscommon 
  • Laois 
  • Westmeath 
  • Galway^
  • Kildare^
  • Tipperary^

^To note, counties Galway, Kildare and Tipperary are only partially covered by the scheme so our focus in these areas is on the municipal districts of Ballinasloe in East Galway, Carrick on Suir and Thurles in Tipperary, and Athy and Clane-Maynooth in Kildare. 


Publication date
19 June 2024
Representation in Ireland