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Representation in Ireland
  • News article
  • 19 September 2024
  • Representation in Ireland
  • 3 min read

Commissioner McGuinness and Minister McConalogue celebrate success of traditional Irish products with EU quality label

EU Commissioner Mairead McGuinness and Agriculture Minister Charlie McConalogue celebrated today the success of traditional Irish food and drink products with the EU quality mark known as a 'geographical indication'. 

Protected Geographial Indication logo

The EU tent at the Ploughing hosted an event showcasing a number of these traditional Irish products loved by consumers in Ireland and Europe, including Irish Grass Fed Beef, Achill Island Sea Salt, Oriel Sea Salt, Waterford Blaa, Connemara Hill Lamb, Sneem Black Pudding, Imokilly Regato, Irish Poitín, Irish Whiskey and Irish Cream

Over 3,600 producers across Europe have the EU quality mark but only 13 are Irish. The European Commission aims to raise awareness about the EU quality mark that can benefit traditional, authentic Irish food and drink producers, as well as consumers.

Charlie McConalogue, Minister for Agriculture, Food and the Marine, said: “This European Commission’s event to raise awareness about the European Union’s geographical indications scheme gives us the opportunity to celebrate and acknowledge our Irish geographical indication producers and to taste their high quality products that have a direct connection with their place of production. Having a food or drink product registered as a geographical indication is a wonderful way to tell the story of our culture and our heritage as well as our expertise in producing high quality food and drink. I am delighted to join with Commissioner Mc Guinness to-day to celebrate the work of our geographical indication producers and I encourage any producer who believes that their product has unique characteristics linked to its geographical area of production to consider if it might qualify for an EU geographical indication.

Mairead McGuinness, EU Commissioner for Financial Services, Financial Stability and Capital Markets Union,  said: "I believe that there are more Irish agricultural products and spirit drinks out there that could benefit from registration with this EU quality mark.  I’d like to encourage Irish producers to be part of this success story by reflecting on the place of origin of Irish products, rediscovering what is special about them and valuing this. It could make a major contribution to the safeguarding of our Irish and European farming and culinary heritage now and for the future."

 

More information: 

What is the EU’s ‘Geographical Indications’ scheme and symbol? 

The EU’s ‘Geographical Indications’ (GI) scheme has been established to distinguish and publicise traditional products. These symbols (see below) appear on product packaging. They guarantee that an EU product is authentic, not an imitation or counterfeit, and serve to reinforce its national and international recognition. 

On 6 September 2024, a total of 3628 names are registered at Union level (1648 names of wine products, 1716 names of agricultural products, 264 names of spirit drinks). 

Protected Designation of Origin (PDO) is reserved for the names of products with the strongest link between its characteristics and its geographical origin. Raw materials and production steps all take place in the specific geographical area, and the quality and the characteristics of the final product are determined by these local ingredients and producers’ know-how.
Protected Designation of Origin logo
A Protected Geographical Indication (PGI) and a Geographical Indication (GI) also links a product to a geographical area, through its quality, characteristics and/or reputation. At least one of the production, processing or preparation processes must take place in the specific region. However, the raw materials do not necessarily need to come from that region. In the case of spirits, it applies to drinks that are distilled or manufactured in the specific geographical area. 

 

What benefits do GIs offer?

The GI system offers economic, social, and cultural benefits for producers, consumers, and regions associated with specific products.

  • GI-labelled products often command premium prices due to their association with quality, tradition, and origin. Consumers are willing to pay more for products with unique characteristics tied to specific regions.
  • Producers can distinguish their products in highly competitive markets by emphasizing authenticity and regional identity. 
  • GIs protect producers from unfair competition by preventing unauthorised use of a product's name, thus ensuring fair market competition and preserving the economic value of the authentic product.
  • By promoting regional products, GIs encourage sustainable rural development and employment opportunities. They foster local investment, tourism, and pride in regional craftsmanship and contribute to economic growth in the demarcated area.
  • GIs guarantee that the products meet specific production standards (each GI product has its own product specification), providingguarantees to consumers on the  products’ quality, origin and authenticity.

More information

Number of GIs per EU members state

eAmbrosia: the EU geographical indications register

Details

Publication date
19 September 2024
Author
Representation in Ireland